Clay
VerifiedAI-powered sales outreach and CRM
Sales Agents
7.7 /10
Freemium Released
2021
Country
United States
API
Available
Self-Host
No
Last Reviewed
2025-06
About Clay
Clay is a sales automation platform that combines a spreadsheet-like interface with AI-powered data enrichment and outreach automation. It integrates with 75+ data providers to enrich prospect data and uses AI to craft personalized messages. Teams use Clay for prospecting, data enrichment, and automated multi-channel outreach campaigns.
Features
Data enrichment
AI message writer
75+ integrations
Workflow automation
Spreadsheet interface
Detailed Ratings
Ease of Use 7.0
Value for Money 7.0
Features 9.0
Support 7.0
Performance 8.0
Overall Rating
7.7 /10
Pros & Cons
Pros
- Powerful data enrichment
- Spreadsheet-like interface
- AI personalization
- Flexible integrations
Cons
- Expensive starter plan
- Learning curve
- Can be complex for simple use cases
Use Cases
Prospect researchOutreach personalizationData enrichmentSales workflow automation
Who Is It For?
Growth and sales teams who need a flexible, data-enrichment-first platform for personalized outreach at scale
#sales-automation#data-enrichment#outreach#crm
Pricing Plans
Starter
$149 /month
- 2,000 enrichment credits
- AI message writer
- Email integration
- Community support
Explorer
$349 /month
- 5,000 enrichment credits
- Multi-channel sequences
- CRM integrations
- Priority support
Recommended
Pro
$800 /month
- 10,000+ enrichment credits
- API access
- Custom integrations
- Dedicated CSM
- SSO
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